Watch the World’s Biggest Matches Right Here — Authorized Dealer’s Official Watch Party Series
This summer, the most-watched sporting event on the planet is being played right in our backyard. MetLife Stadium in East Rutherford is hosting eight matches — including the championship Final on July 19 — and Lincoln Financial Field in Philadelphia is hosting six more. That’s a once-in-a-generation run of international soccer happening within miles of two of our locations.
We’re making the most of it.
Authorized Dealer Dispensary is hosting an official watch party series this summer, and we’re going all in: food, giveaways, in-store specials, and the matches on screen. Come through, celebrate, and — if you play your cards right — you might just find yourself in the actual stadium watching history in person.
Watch Party Dates & Locations
Tonnelle Ave — North Bergen, NJ
Our North Bergen location sits just about 5 miles from MetLife Stadium — one of the closest dispensaries to the action. For every home match weekend, we’re turning Tonnelle Ave into the place to be before, during, and after kickoff.
June 13 — Brazil vs. Morocco kicks things off at 6:00 PM ET in one of the most anticipated Group Stage matches of the tournament. Brazil’s faithful will be out in force across the region, and we’ll be watching every minute of it.
June 27 — Panama vs. England at 5:00 PM ET. England supporters are known for traveling well, and this is a Group Stage closer that could determine who advances. The atmosphere around the Meadowlands is going to be electric all weekend.
July 5 — Round of 16. The bracket teams won’t be confirmed until the Group Stage wraps, but this is knockout soccer — one and done, with a spot in the quarterfinals on the line. High stakes, high energy.
July 19 — The Final. The championship match. The biggest single sporting event in the world, happening right down the road at MetLife. We’ll have everything going for this one — specials, food, prizes, and the full matchday experience from our store.
Willingboro, NJ
Our Willingboro location sits approximately 19 miles from Lincoln Financial Field in Philadelphia — making us the go-to stop for South Jersey fans catching matches at “The Linc.”
June 14 — Côte d’Ivoire vs. Ecuador, 7:00 PM ET. This Group E opener in Philadelphia is the first match at The Linc this summer and a great way to kick off the watch party series at our Willingboro store.
What to Expect at Each Watch Party
Every watch party at Authorized Dealer comes with:
- The match on screen — we’ll have the game up and running for the full 90 (plus stoppage time)
- In-store specials — discounts and deals running throughout each watch party event
- Food — come hungry
- Prizes and giveaways — we’ll be giving things away throughout each event
- Good company — fans, soccer lovers, and the Authorized Dealer crew
Win Real Tickets — The niche. Winner’s Circle
Here’s where it gets serious.
Our partner niche. — one of New Jersey’s premier cannabis brands — is running a sweepstakes called the Winner’s Circle: The Medallion Series, and Authorized Dealer is a participating retailer. That means every time you pick up a specially marked niche. 3.5g jar here, you could be entering yourself into a drawing to win a pair of tickets to an actual match at MetLife Stadium this summer.
Here’s how it works:
Pick up a participating niche. eighth. Look for specially marked 3.5g jars with a Winner’s Circle seal at either of our locations.
Find your medallion. Inside the jar, you’ll find a unique medallion with a QR code and an alphanumeric entry code.
Register your code at winnerscircle.nichenfe.com. Once you’re registered, you’re in the drawing.
Entries roll over. If you don’t win the first drawing, your entry automatically carries into the next one. The earlier you enter, the more chances you accumulate across all eight match drawings.
What Are the Prizes?
Niche. is giving away 2 pairs of tickets for every match at MetLife Stadium — a total of 16 pairs across 8 matches. Winners don’t just get seats — they experience the match from the Pavilion Hospitality Section, with complimentary food and drinks included. An all-inclusive matchday experience.
And if you win tickets to the Final but can’t make it, niche. offers a 60% cash alternative — which for the championship match comes out to nearly $20,000.
Who’s Eligible?
New Jersey and Pennsylvania residents, 21 and older. Each specially marked niche. purchase counts as one entry, with no limit on how many entries you can accumulate.
There’s also a no-purchase entry option: hand-print your name, address, phone, email, and date of birth on a 3×5 card and mail it to Niche, LLC Giveaway, 2600 71st St., North Bergen, NJ 07047. One mail-in entry per person, per envelope.
Winners are contacted via email or phone and have 24 hours to confirm their prize selection. Don’t miss that window.
Full official rules are available at winnerscircle.nichenfe.com.
How Close Are We to the Stadiums?
Tonnelle Ave (North Bergen): Approximately 5 miles from MetLife Stadium in East Rutherford — about a 10-minute drive on a clear day. If you’re making a day of it and heading to the stadium, we’re the obvious stop before or after.
Willingboro: Approximately 19 miles from Lincoln Financial Field in Philadelphia — a straightforward 25-30 minute drive down Route 130 or I-295. Easy access for South Jersey fans making the trip into Philly for the matches.
The Match Lineup at MetLife — All Summer Long
For anyone planning their summer around the tournament, here’s the full schedule at MetLife Stadium:
| Date | Match | Kickoff (ET) | Round |
|---|---|---|---|
| Saturday, June 13 | Brazil vs. Morocco | 6:00 PM | Group Stage (Group C) |
| Tuesday, June 16 | France vs. Senegal | 3:00 PM | Group Stage (Group I) |
| Monday, June 22 | Norway vs. Senegal | 8:00 PM | Group Stage (Group I) |
| Thursday, June 25 | Ecuador vs. Germany | 5:00 PM | Group Stage (Group E) |
| Saturday, June 27 | Panama vs. England | 5:00 PM | Group Stage (Group L) |
| Tuesday, June 30 | TBD vs. TBD | 5:00 PM | Round of 32 |
| Sunday, July 5 | TBD vs. TBD | 4:00 PM | Round of 16 |
| Sunday, July 19 | TBD vs. TBD | 3:00 PM | 🏆 WORLD CUP FINAL |
The Philadelphia Schedule at Lincoln Financial Field
| Date | Match | Kickoff (ET) | Round |
|---|---|---|---|
| Sunday, June 14 | Côte d'Ivoire vs. Ecuador | 7:00 PM | Group Stage (Group E) |
| Friday, June 19 | Brazil vs. Haiti | 9:00 PM | Group Stage (Group C) |
| Monday, June 22 | France vs. Iraq/Bolivia/Suriname | 5:00 PM | Group Stage (Group I) |
| Thursday, June 25 | Curaçao vs. Côte d'Ivoire | 4:00 PM | Group Stage (Group E) |
| Saturday, June 27 | Croatia vs. Ghana | 5:00 PM | Group Stage (Group L) |
| Saturday, July 4 | TBD vs. TBD | 5:00 PM | 🇺🇸 Round of 16 (July 4th!) |
Come Ready, Come Legal
A reminder that all purchases require a valid government-issued photo ID proving you are 21 or older. International visitors are welcome — a valid passport works for age verification. Consume responsibly, never drive impaired, and remember that cannabis cannot be used inside stadiums or on public transportation.
This summer only happens once. The matches are right here. The watch parties are right here. The chance to win your way into the stadium is right here.
Come through.
Authorized Dealer Dispensary — 2600 Tonnelle Ave, North Bergen, NJ | Willingboro, NJ Open to NJ and PA residents 21+. niche. Winner’s Circle sweepstakes subject to official rules. See winnerscircle.nichenfe.com for complete details.
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